How to Become a Certified Profitability Coach

  • Complete the hybrid learning, instructor led training and pass a series of tests along with a cumulative certification test.

  • Attend your Profitability Certification Training. These 4 day virtual training sessions will give you everything you need to confidently grow your coaching business.

  • Launch your profitability component or build your business around the carrier profit model which is intended to ensure carriers not only get in business, but stay in business..

As a Innovative Certified Coach, You’ll Get…

  • An exclusive license to use the Innovative Profitability tools and resources with your clients

  • Exclusive Co-Branded content and tools to help you generate more leads and book more calls.

  • Access to our community of coaches for referrals, camaraderie, and collaboration

  • A business profile in our directory at innovativelogistics.io on our coaching page. We receive a tremendous amount of traffic that will see you as a certified coach.

  • Higher commission opportunities when you promote products like the Carrier Breakeven Dashboard to diversify your revenue streams

Course curriculum

    1. Module 1: Overview of Small Carrier Profitability Consulting

    2. Module 2: Industry Trends and Challenges

    3. Module 3: The Role of a Small Carrier Profitability Consultant

    4. Profitability Key Terms: Resource

    5. Module 4: What Exactly Are Some Key Profitability Focuses You Must Determine.....

    6. Quick Intermission: Number One

    7. Chapter 1: Assignment

    8. Time to Check For Understanding.......

    9. Chapter 1 Quiz

    10. Quick Intermission: Number Two

    1. Module 1: Introduction to Innovative Logistics Profit Tools

    2. Module 2: Utilizing the Innovative Breakeven Profitability Calculator In Your Coaching Calls

    3. Module 3: Utilizing the Innovative Breakeven Profitability Calculator (Instructional Video For Coaches)

    4. Bonus Resource: Assisting With Equipment Financing

    5. Time For Some Homework....Breakeven Point Analysis of Fictional Carrier

    6. Chapter 2: Assignment

    7. Bonus Insight: Weathering The Storm

    8. Bonus Webinar!: Weathering The Storm (Post Pandemic Recovery In Trucking)

    9. Module 3: Analyzing Carrier Operations for Profit Optimization

    10. Bonus Tool: Fuel Calculator Instructional

    11. Chapter 2: Quiz

    1. Module 1: Key Financial Metrics for Small Carriers

    2. Module 2: Financial Analysis Techniques and Interpretation

    3. The Components of A Coaching Call

    4. Module 3: Developing Effective Profitability Reports for Trucking Clients

    5. Quick Intermission Chat w/ Adam

    6. Introduction To A Live Coaching Call!

    7. Live Coaching Call Example: 70 Minute Live Client Call

    8. Live Coaching Call Quiz

    9. Chapter 3 Assignment Instructions

    10. Chapter 3 Assignment

    11. Bonus Tip: Operational Run Rate

    12. Bonus Tool: Operational Run Rate Calculator

    1. Module 1: Pricing Strategies and Revenue Management

    2. Module 2: Cost Control and Expense Reduction Techniques Introduction

    3. Module 3: Cost Control and Expense Reduction Techniques Pt. I

    4. Cost Control and Expense Reduction Quiz

    5. Module 4: Identifying Profitable Lanes and Load Optimization

    6. Module 4, Lesson 1: Understanding Profitable Lanes

    7. Module 4, Lesson 2: Market Research For Lanes

    8. Module 4, Lesson 3: Analyzing Historical Data

    9. Module 4, Lesson 4: Load Optimization Strategies

    10. Module 4, Lesson 5: Negotiating Rates and Contracts

    1. Module 1: Developing a Marketing Strategy for Small Carrier Profitability Consulting

    2. Introduction To Your Value Proposition

    3. Module 2: Creating a Compelling Value Proposition

    4. Module 3: Lead Generation and Building Client Relationships

    5. Module 4: Understanding Your Target Audience

    6. Bonus Lesson: Generating Your Target Leads Through FMCSA Data

    7. Module 5: Building a Strong Online Presence

    8. Module 6: Content Marketing Strategies

    9. Module 7: Email Marketing and Lead Generation

    10. Module 8: Creating Compelling Offers and Packages

    11. Module 10: Harnessing the Power of Testimonials and Case Studies

    12. Module 11: Networking and Collaboration Strategies

    13. Module 12: Utilizing Paid Advertising and Sponsorships

    14. Chapter 5: Assignment

    15. Module 13: Tracking and Analyzing Marketing Performance

    16. Bonus: Affiliate Partnership Offer From Innovative Logistics Group

    1. Intermission Message from Adam

    2. Module 1: The Role of a Profitability Coach

    3. Module 2: Establishing a Rapport and Trust With Your Clients

    4. Module 3: Goal Setting, Action Planning, and Accountability

    5. SMART Goal Assignment Instructions

    6. SMART Homework Assignment

    7. SMART Goal Quiz

    8. Module 4: Utilizing Coaching Tools and Assessments

    9. Module 5: Overcoming Coaching Challenges

    10. Module 6: Developing Action Plans and Accountability

    11. Module 7: Evaluating Coaching Outcomes and Measuring Success

About this course

  • $599.00
  • 82 lessons
  • 4 hours of video content

Added Bonus Learning Material

We also have included these additional support tools to help you along

  • Coaching Call Feedback

    As a certified coach, you are able to submit your coaching calls to get feedback from our team on areas of improvement and to get insight on to have better calls that increase your booking rate.

  • Operational Run Rate Tool

    The tool provided in the Innovative Carrier Profitability Certification course is designed to assist owner/operators and small fleet owners in optimizing their operations and enhancing profitability. With this you will be provided a tool to forecast year end profits to the

  • Innovative Profitability Mobile App

    As a certified coach, you will have access to an exclusive mobile app to allow you to coach on the fly, in person or virtual.

Video

FAQ

  • What kind of support and resources will be available to me during and after completing the certification program?

    Upon completion of certification, you will have full access to our team to provide you with support. After one year, you can re-certify to maintain your credentials as well.

  • Are there any prerequisites or prior experience necessary to enroll in the certification program?

    Ideally this program is for entrepreneurs looking to diversify their business offerings and become more tangible service based for carriers. You don't have to be a master of accounting but we will teach you how to manage several different tools to get the information you need.

  • How will the certification program enhance my business as a profitability coach or consultant in the trucking industry?

    The trucking industry is plagued by sky high failure rates due to lack of resources, profitability as well as compliance. This program is designed to provide you with real tools and instructions on how to conduct coaching sessions, manage client performance, price services and more...

  • How much can I charge for my services?

    The fees charged by profitability coaches can vary based on several factors, including experience, expertise, market demand, and the scope of services offered. It is recommended to conduct market research and consider factors such as the value you bring to clients, industry standards, and your target market's willingness to pay. Ultimately, pricing should align with the value you provide and be competitive within the industry.

Additional Hybrid Educational Course

Add access to our total comprehensive educational course. As a certified coach, you have exclusive rights to resell this program as well and earn hefty commissions as well. With over 75 lessons, this is a instructor led class like no other!

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