Why Choose Innovative Logistics University?

Course curriculum

    1. Overview of Trucking Companies

    2. Understanding the Marketing and Branding Process for Trucking Companies

    1. Defining Your Target Audience

    2. Creating a Brand Message and Tagline

    3. Developing a Marketing Budget

    1. Advertising with Social Media

    2. Developing a Content Marketing Plan

    3. Creating a Website for Your Trucking Business

    1. Measuring Your Brand Reach and Audience Engagement

    2. Analyzing Your Website Analytics

    3. Conducting Customer Surveys and Focus Groups

    1. Recommending Changes to Your Brand Message and Tagline

    2. Testing and Implementing New Marketing Strategies

    3. Finding New Audiences

    1. Best Practices for Sustainable Branding and Marketing Strategy

    2. Resources to Stay Informed and Ahead of The Curve

About this course

  • $99.00
  • 16 lessons
  • 0 hours of video content

Your future in logistics excellence begins here

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